Google launches new initiative for mobile Internet users

Internet giant Google launched a new initiative to help businesses reach out to over 70 million mobile Internet users in the country. Under the 'Let's talk Mo' initiative', Google will help businesses create mobile sites for free, Google said in its official blogpost. According to Nielsen Informate Insights for smartphone users 2012 study, Indian smartphone users are spending over 157 minutes daily on the mobile web. The user-experience is, however, not optimised for the mobile screens as most Indian websites are still designed for the PC experience, it added. "That's why, Google is giving Indian businesses two options. One, create a mobile optimised site for free and second test how user friendly is your existing mobile site," Google IndiaCountry Head Marketing Nikhil Rungta said. Businesses will be able to see how their sites look on a smartphone using the GoMoMeter tool and get personalised recommendations for creating a more user-friendly experience. The site also provides information on current mobile trends, best practices, case studies and various other resources to help businesses develop a successful mobile presence. "The dedicated website (http://www.letstalkmo.com/in/d/) will provide all the tools and resources that businesses need to have a presence on the mobile platform". With more and more people using their mobile phones to explore the web, it makes sense for businesses to have a website optimised for mobile sooner than later.

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Pirated sites to appear lower in Google search rankings

Google is constantly working towards improving the way Search serves its expansive userbase. In an official blog post, Google has mentioned that Google has developed over 200 signals to ensure that its search algorithms offer the best results, and from next week Google will consider a new signal for determining the search rankings. Google will now take into account the number of valid copyright removal notices that it receives for any website, while determining search rankings. He goes on to specify that the websites with a high number of removal notices may feature lower in Google Search results. This way users will be able to get to legitimate and quality sources of content with much ease. "Only copyright holders know if something is authorized, and only courts can decide if a copyright has been infringed". He affirms that Google cannot determine whether a certain webpage infringes a copyright law. Owing to this, although the rankings of some pages would be affected, Google would not be removing any pages from the results altogether, unless it receives a valid copyright removal notice from the rights owners themselves. Google will also offer 'counter-notice' tools, for those who feel that their content has been wrongly removed. The post further reveals that Google's Transparency Report on copyright will contain details such as the name of the sender of the copyright removal notices, the frequency of receiving the notices, and the copyright owners and websites on behalf of whom such notices have been sent. By doing so, Google is hoping that the data will aid in discussions pertaining to the pros and cons of different proposals to tackle the issue of online copyright infringement. For this particular release, Google will disclose data starting from July 2011, and continue to update the numbers each day. In its detailed graphical report, Google highlighted that last month alone, it received as many as 1.2 million requests made on behalf of more than 1,000 copyright owners to remove certain websites or webpages from search results.

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