The number of cellphone users who have chosen to avail mobile number portability has hit the 10 million mark in about four and-a-half months since the national launch of mobile number portability or MNP, an official in sector regulator TRAI told. Initial results have clearly established an underlying trend that incumbent GSM biggies, led by Vodafone Essar, have been the biggest gainers under this facility. As on May 24, Vodafone has recorded a net gain of 591,600 new customers followed by the Aditya Birla Group-owned IdeaCellular (590,343) and Bharti Airtel (563,460). While Bharti Airtel is the country's largest mobile phone company in terms of customers, the company has lagged behind its primary competitors in attracting customers to its networks. Analysts say consumers have a natural tendency to move away from the incumbent and join comparatively smaller established operators. 'The movement is largely due to brand perception and brand awareness.' KPMG's telecom head Romal Shetty added that Idea played its market campaign around MNP and its high visibility led to consumers leaving the incumbents and joining Idea's network. Shetty was also of the view that this service would not be a game changer in India. The churn from MNP was much less than the 3% industry churn experienced on a month-on-month basis, said a leading service provider. An Idea spokesperson said the company had made substantial investments in network, technology, processes to allow subscribers to switch network and move to Idea. 'On portout to port-in ratio, we stand ahead of all operators. For every 100 customer porting in, Idea loses only 59 customers,' the spokesperson added. Vodafone Essar's strategy director Samaresh Parida attributes the growth in number of subscribers to the company's focus on market place an [...] Visit us atFastFind
Airtel digital TV, has announced that Airtel digital TV HD and HD-DVR boxes are now software-enabled to view standard definition (SD) content upscaled to 1080i HD. The feature will also be a free upgrade for customers already using Airtel digital TV HD and HD-DVR. Sugato Banerji, CMO-Airtel digital TV, said, "We believe that these initiatives will help build category awareness in the HD market that has an increasing number of customers trying out various options that can help enhance their Standard Definition viewing experience. The journey towards True High Definition has but just begun for the Indian DTH customer and will get further impetus with the entire production, storage and distribution chain moving to HD over the next few years." Reliance Digital TV and Dish TV TruHD already offer upscaled standard definition channels. However, users are reportedly unhappy with 4:3 aspect ratio stretching to 16:9 on their HD televisions. 
Popular mail service, Yahoo! rolled out the swanky new version of its Yahoo! mail service, today. The new website is an enviable version of its predecessors. Among the features that caught our eye, it was the social networking platform integration. Yahoo! Mail's latest version allows users to keep a tab on their Facebook contacts on the mail itself, and also respond to them. Also, Yahoo! Mail has, in its latest version of mail a premium service that lets users send attachments as large as 2GB. The compose mail section allows you to put in attractive backgrounds for your mail, and this looked really snazzy to us. In a nutshell, Yahoo! has looked at integrating all connection tools possibly required like – SMS, social networking, e-mail updates, and chat on its platform. 
Around 9 million high-end mobile phone users with 3G have lapped up 3G services offered by various mobile phone companies, according to Hindu Business Line. It has been four months since the services have been launched in India. Leading the pack of 3G service providers it Bharti Airtel with a customer base of 3 million. Tata Docomo has a user base of 1.5 million. BSNL, Idea Cellular and Vodafone have over a million 3G customers each. The exact numbers of Reliance were not available; however, it is expected to be around a million customers. These numbers are promising since users have been complaining about frequent call drops, poor speeds and erratic connectivity as operators have not yet managed to tap the full potential 3G services in India.