Tuesday, July 5, 2011

Google Loses PageRank, Downgraded to PR9

Google updated their PageRank scores within the Google Toolbar yesterday. Some webmasters have noticed that Google.com lowered their own PageRank from a 10 to a PageRank of 9. While these numbers aren't as important as they used to be, it's still an interesting metric. Google has been the most authority website on the planet for a long time, it was always in the upper echelon of websites in any metric you could find. Now there is one stat you can bring up that doesn't show Google in the digital elite, and strangely enough that metric is their own. No surprise to most of us, Facebook remains a perfect PR10 website. Sites that maintain a PageRank of 10 as they are called, can be confident that are among the most linked to on the web. While it appears Google's growth slowed enough to downgrade their PR, it appears Facebook continued to gain enough links to maintain their PR10 status. Since PageRank is scaled logarithmically, it becomes increasingly difficult to maintain the same rank over time. So go ahead and bust out open site explorer, or linking root domains, or how many unique IP's you have in your backlink profile. Social gurus can talk about Facebook shares, and show you recent SEO moz data for that one as well. Guess what? It's still not Google PageRank. Who cares when you go from 500 unique linking domains to 1,000? But lose all your PR overnight, and it might cause you to stop and think for a moment about what happened.

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