Yahoo! India, today announced the launch of
"Movieplex", a video destination allowing users to enjoy licensed full-length movies for free through the Internet on demand. Yahoo! India will collaborate with movie production houses to bring numerous "Bollywood" movies online to users for a piracy-free, quality
entertainment experience. Yahoo! delivers locally relevant content experiences to both consumers and advertisers and "Movieplex" offers an opportunity for advertisers to connect with their target audiences through video content. Movies currently available on Movieplex include Rock On, Rann, Dil to Baccha Hai Ji and more. According to a ComScore report released in March' 2011, the Indian audience is currently spending over 9.1 billion minutes watching online videos each month with entertainment as the leading category in online video content consumption ahead of news and sports content. Arun Tadanki, Managing Director, Yahoo! India was quoted in the press conference as saying, "Over 30 million Internet users consume 1.7 billion videos every month across India. With the increasing demand for online video, both consumers and content providers are looking for a trusted destination where quality content can be consumed in a piracy-free environment at their leisure. Movieplex is an example of how Yahoo! connects people to what matters to them the most and Indian movie lovers now have the best full-length movies available to them at their convenience." Movieplex has reportedly been designed for sharing on social networks such as Facebook and Twitter: making it easy for users to recommend their favorite movies to others.
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